What is it?
The Asian Animation Summit (AAS) is an annual event designed to showcase Asia's strongest animated projects looking for investors and partners, and to stimulate co-production and co-financing of animation in the region. Participants will spend three days attending presentations of new children's TV series concepts (and some film concepts) from Australia, Korea, Malaysia, Singapore and additional Asian regions to be announced. Presentations will be given by the projects' creators and producers, with assistance from high-profile mentors from the animation industry. There will also be plenty of time built into the schedule for meetings and casual networking, making it easy for attendees to follow up immediately on the projects they like most. AAS is neither a conference nor a market, but rather an event that aims to facilitate international financing and co-production connections for projects from the region.
When and where?
AAS 2013 is set to take place from December 9 to 11 in Phuket, Thailand. The venue is a five-star hotel resort on Karon Beach, to be announced shortly, and attendees will be able to reserve accommodations there using a promo code to access preferred rates.
The event has been optimally timed to take place just two days after Asia Television Forum (December 3-6), with a weekend in between for travel from Singapore to Phuket.
What sorts of projects will be featured?
The Summit will feature animated and mixed-media TV series and film projects for children up to 15 years of age. Series can feature any episode length, but they must not have commenced production by the submission deadline (October 4, 2013). And second/subsequent seasons of existing TV series are ineligible, so our program will be focused on brand-new original concepts.
Projects must also have secured either a letter of interest OR a commitment to cover 15% of the production budget from an Asian broadcaster, distributor or investor.
How are projects selected?
The Eligibility Criteria outlining what types of projects will be considered for the AAS program are the same for all participating regions. However, the selection process is being run separately in each country by its most relevant screen or industry development agency. Each agency has its own selection process for assessing submissions based on global-market potential and quality, and will choose a pre-determined number of projects to be presented at the Summit. Partially-funded projects will be given preference over projects still in development. Materials and background information for each selected project will be available for review by broadcasters and distributors who have registered for AAS starting in November on the KidscreenXchange online screening platform.
What will the event be like?
Each of the three days will begin with a highly informative Regional Funding Seminar that explores the intricacies and benefits of setting up co-productions in each one of our presenting partner regions. Following these critical learning sessions, our project presentations will commence and run consecutively for the rest of the day. Eight projects will be presented each day, for a total of 24 over the course of the event. Each presentation will be followed by a short break in the schedule, creating ample time for attendees to exchange business cards with the creators/producers who've just presented and arrange to meet later at the event.
Who is involved? And who will be there?
An initiative of Australia's ABC TV and Screen Australia, Korea's KOCCA and Malaysia's MDeC, the Asian Animation Summit is owned and produced by Kidscreen, and supported by Singapore's MDA. Each of these countries' screen agencies will provide financial support for producers whose projects are selected to join the Summit's presentation program.
The inaugural Asian Animation Summit attracted nearly 300 attendees to Kuala Lumpur, Malaysia in December 2012, and the organizing partners are anticipating at least 350 delegates will take part this year. The event is designed to attract producers of animation who are interested in co-producing projects with Asian partners, as well as broadcasters, distributors and investors from Asia and elsewhere.